Social Media Manager · Live

A daily, on-brand presence that runs itself.

SOMIN finds what's landing in your category, writes it in your voice, generates the image, and publishes across every channel -- fully autonomous, or with a sign-off checkpoint you control.

P&GAudiFerrariMothercareMcDonald's
0.83
nDCG@10 grounding accuracy
Daily
On-brand presence
Every
Channel, not just one
Runs on SOMONITOR

Every post starts from SOMONITOR -- what is actually resonating in your category today -- so the account posts into the conversation, not past it.

The whole loop -- find, write, image, publish.

Not a scheduler you feed. A manager that watches the category and shows up daily, in your voice.

01
Watch what's landing

It watches what's landing in your category and breaks it into angles, tensions, and themes worth posting into.

02
Write in your voice

For each post it draws on thousands of category strategies to build a fresh angle, writes it in the account's own voice, and generates a brand-aligned image.

03
Compile and publish

It builds the calendar, schedules, and publishes across every channel -- not one platform, all of them.

04
Autonomous or gated

The loop runs on its own, or pauses for a human sign-off checkpoint before anything goes live. You choose the level of control.

A scheduler publishes what you give it. This makes it.

Where the alternatives stop

  • Buffer, Later, and Sprout schedule and draft from your inputs.
  • Lately and Jasper spin generic copy from a prompt.
  • A human manager can't watch the category and post daily across every channel at once.

What SOMIN does

  • Runs the whole loop -- find, write in your voice, image, publish.
  • Starts every post from what's actually landing in your category.
  • Posts across every channel, daily, on brand.
  • Runs autonomously or waits for your sign-off -- your call.

It already runs SOMIN's own LinkedIn.

This isn't a demo. The Social Media Manager runs SOMIN's own channel -- and the grounding model behind it retrieves category content more accurately than general-purpose LLMs in a peer-reviewed evaluation, so posts land in the conversation rather than paraphrasing the internet.

The account posts into what's happening in the category today -- grounded, in-voice, every channel -- while a person keeps the gate whenever they want it.
Grounding-model evaluation · peer-reviewed
Grounding
0.83
nDCG@10 -- retrieval accuracy of the grounding model.
vs general LLMs
.75/.77
ChatGPT and Gemini on the same evaluation.
Reach
Every
Channel published to, not a single platform.
Control
Yourcall
Fully autonomous, or a human sign-off gate.

Built for the team that owns the feed.

If you lead it

Head of Social / Content

Keep an always-on presence with a lean team -- or as the CMO carrying it.

If you run it

The social media manager

Off the daily grind, with editorial control kept at the gate.

If you depend on it

Brand & leadership

A consistent voice, and presence that doesn't need more headcount.

What social teams ask first.

Will it post off-brand?
It writes in your account's own voice, and you can keep a human sign-off gate before anything publishes -- approve, edit, or skip each post. Autonomy is a setting, not a default you're stuck with.
How is this different from Buffer or Hootsuite?
Schedulers publish what you give them. SOMIN runs the whole loop -- finds what's landing, writes it in your voice, makes the image, and publishes -- across every channel. See the full comparison with Buffer, Sprout Social & Jasper.
Does it just rewrite trending posts?
No. It grounds each post in what's actually resonating in your category via SOMONITOR, then writes a fresh angle in your voice. Its grounding model retrieves category content more accurately than general-purpose LLMs in a peer-reviewed evaluation.
Which channels does it publish to?
It's built to publish across every channel you run, not a single platform -- the calendar, scheduling, and posting are all part of the loop.
Can I run it fully autonomously?
Yes -- or with a sign-off checkpoint before each post. It already runs SOMIN's own LinkedIn end to end.

Show up daily, on brand, on every channel.

A 30-minute walkthrough -- then we run a week of posts on your category, in your voice.

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