Influencer & GMV · Live

Brief every creator on exactly what lifts sales.

SOMIN decodes why your top sellers sell, gives each creator an ownable territory, and auto-builds a brief in their own voice -- tuned to grow GMV, not likes.

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P&GNestléAbbottGojekKFC

Days→min

Per-creator brief, built automatically

1-in-3

Activated creators convert today

6lanes

Mapped from one roster, zero overlap

Runs on SOMONITOR

Each creator's content is scored on SOMONITOR, the same real-time category engine that powers the per-creator brief -- so guidance is grounded in what is actually selling, not roster averages.

How it works

From a roster of names to a roster of sellers.

One connected workflow, run for every creator -- a territory to own, a brief already framed, and the changes that lift GMV.

Start with your sellers

Start with your roster of sales-driving creators on TikTok Shop.

Give each a lane

Give each creator a distinct territory to own -- no two competing on the same ground.

Decode the sale

For each, it works out what's driving their sales: what they say, how they present the product, how they frame the hook.

Build the brief

It returns a bespoke brief per creator -- exactly what to change to lift engagement and sales -- with real post examples as evidence.

Roll up the roster

It rolls up into a portfolio view across the whole roster, plus one deck per creator.

Where the alternatives stop

Analytics tell you what happened. This tells you what to change.

Where the alternatives stop

Creator-management and analytics platforms track what a creator did and how it performed.
Roster-wide notes tell everyone to "post more" and hope.
Sales data and content data sit in separate tools that never meet.

What SOMIN does

Works out why the top sellers sell, and prescribes what to change.
Gives each creator an ownable territory -- no two carry the same claim.
Tunes every brief to lift GMV -- business growth, not vanity metrics.
Keeps content-and-engagement data and sales data clearly labelled on every output.

Case study · Beauty × TikTok Shop

A top-3 global beauty roster, turned into a GMV engine.

SOMIN ranked the affiliate-creator roster by real TikTok Shop GMV, mapped each creator to an ownable product territory, and auto-built tailored micro-briefs anchored to the brand's hero skincare launch -- every concept pre-scored before spend.

Six creators, six territories, no two the same -- so the roster stops competing with itself and starts compounding.

Top-3 global beauty brand · Creator-affiliate program · TikTok Shop · under NDA

Cohort ranked

1,047→6

Real sellers identified and re-briefed across the roster.

Territories

Ownable territories mapped, with zero overlap.

Whitespace

31%

Of the top seller's audience in an unclaimed makeup lane.

Audience share

28→40%

Skin-results audience share targeted to win.

Who it's for

Built for the team that owns the roster.

If you lead it

Head of Influencer / Social Commerce

Turn roster spend into GMV -- whether you lead influencer or brand partnerships.

If you run it

The creator / influencer manager

Brief each creator with specifics that move sales, not roster-wide averages.

If you depend on it

Your creators & revenue owners

Clear, specific direction for creators; revenue that actually moves.

Questions

What creator teams ask first.

My creators won't take AI notes.

The brief is evidence the manager delivers, in the creator's own voice -- it sharpens the human conversation, it doesn't replace it. Frame it as ammunition for the creator, not a stand-in for the relationship.

How is this different from my influencer or affiliate platform?

Those platforms find and pay creators. SOMIN decides what each creator should say -- the product territory they can own, the brief in their own voice, and the changes that lift their GMV. It sits on top of your roster, whichever platform sources it. See the full comparison with CreatorIQ, GRIN & Aspire.

Where does the sales data come from?

GMV comes from your programme export today, and the agent reads content and engagement -- not the till. The two sources are kept clearly labelled on every output.

Can we hand the briefs straight to creators?

Yes -- each brief is presentation-ready and written in the creator's own tone: territory, message angle, concept, and the product it's anchored to. Most teams pass them as-is, or use them as a starting point the creator elevates.

How fast does the roster map run?

Feed in your creators and competitors and the first territory map runs in minutes.

Turn your roster into a GMV engine.

A 30-minute walkthrough -- then we map a sample of your real roster against the competitors you name.

Book a call See the platform