Paid Media · Live
Score the ad before you spend the budget.
SOMIN's Paid Media solution predicts how an ad will perform and builds a fresh, on-brand funnel around what's winning in your category -- every concept scored for click-through before a penny of media moves.
P&GAudiFerrariMothercareMcDonald's
78%
CTR-prediction accuracy
Runs on SOMONITOR
Every ad is scored against SOMONITOR, SOMIN's real-time category engine -- so the model judges your creative against what is actually winning in your category right now, not just what is in your account.
How it works
From a live campaign to a fresh, scored funnel.
It runs a few days into a live campaign -- enough delivery data to read what's working, before fatigue sets in.
01
Read the live campaign
It reads which ads are actually winning for your goal -- awareness, traffic, leads, and sales each change what "good" means -- and flags what's fatiguing or too alike.
02
Decode the winners
It works out the concept behind the winning ads, and where the category's paid whitespace sits, from SOMONITOR.
03
Generate a fresh funnel
It builds a new set of on-brand ads across the funnel -- top, middle, and bottom -- in that open space.
04
Score before spend
Every new ad is scored for likely click-through before a penny is spent, and the strongest are flagged.
05
Push, paused
The top-scoring ads go into the same campaign -- mirroring the winner's landing page, copy, and CTA -- built paused until you approve the spend.
06
Approve the spend
Nothing activates without your sign-off. Predictions are shown as predictions, and the approval gate before spend is non-negotiable.
07
Learn from results
It compares each prediction against the real result and feeds that back -- so the next round is sharper.
Where the alternatives stop
Most tools optimise what you made. This decides what to make.
Where the alternatives stop
- Smartly.io and Meta Advantage+ optimise the delivery of creative you already have.
- AdCreative.ai spins variations on generic best practice.
- Media testing burns budget finding out what works only after the spend.
What SOMIN does
- Decides what to make, from what's winning in your category now.
- Scores whether a concept will work before you spend, not after.
- Clears the obvious losers so your buyer's judgment goes on the close calls.
- Works cold or live -- scores creative itself with no ad data yet, then re-scores from real performance.
Proof
A prediction model that's published, not asserted.
Creative scoring runs on SOMIN's in-house deep-learning models -- trained on tens of thousands of labelled ads, peer-reviewed at ACM, and run end to end on live Meta accounts: diagnosed, generated, scored, and pushed.
Predicted click-through, before media moves -- so the bottom tier never makes it past internal review, and the buyer's time goes on the calls that matter.
SoCraft creative-scoring model · ACM WSDM 2023
Accuracy
78%
CTR-prediction accuracy across customer benchmarks.
Baseline
3×
Roughly three times the human baseline.
Training
10k+
Labelled ads behind the scoring model.
Method
Peer-rev.
Published and citable at ACM WSDM 2023.
Who it's for
Built for the team that owns media efficiency.
If you lead it
Head of Performance / Agency MD
Cut throwaway test spend and walk into reviews with cleaner media numbers.
If you run it
The paid / performance lead
Clear the obvious losers before spend, and keep your judgment for the close calls.
If you depend on it
Creative, account & finance
Less wasted testing, stronger client results, and cleaner spend to report on.
Questions
What performance teams ask first.
Can a model really beat my media buyer's instinct?
It doesn't sideline the buyer. It clears the obvious losers so their judgment goes on the close calls -- and every score is shown as a prediction, closed with a real-results check once the ad runs.
Does it spend money without my approval?
No. The top-scoring ads are pushed into your campaign built paused, mirroring the winning ad's page, copy, and CTA. Nothing activates until you approve the spend.
How is this different from AdCreative.ai or Smartly.io?
What if I have no paid data yet -- a cold start?
It scores the creative itself against live category signal to decide what to run, then re-scores every time from the campaign's actual performance once ads go live.
What predicts the score?
SOMIN's in-house SoCraft models, trained on tens of thousands of labelled ads and published at
ACM WSDM 2023 -- 78% CTR-prediction accuracy, about 3× the human baseline.
Test your ads before you spend.
A 30-minute walkthrough on your category, your live campaigns, and where the paid whitespace sits.
