Stop eyeballing best and worst. Find what’s actually outside the norm.

A challenger CBD brand, up against bigger budgets.

Miraflora sells CBD products into a crowded US wellness category — including its +Balance Peach Ginger Sparkling Beverage, infused with 35mg of full-spectrum CBD per can plus added vitamins and minerals. Internally, the read on Miraflora’s position was blunt: it was fighting brands with far more traction, and its own posting decisions leaned on vanity metrics rather than a defined read of what was actually working. The brief SOMIN was given was specific — stop eyeballing which posts look like the “best” and “worst” performers, and build a brand-specific, statistical way to find genuine outliers before deciding what to boost.

• ✓ Category: CBD Edibles, led by its +Balance Peach Ginger Sparkling Beverage (35mg full-spectrum CBD per can).
• ✓ Brand archetypes tagged The Caregiver and The Magician — tone of voice: Playful, Inviting, Relaxing.
• ✓ Core human needs it plays to: Health & Wellness, Stability, Comfort, Relaxation.
• ✓ Addressable problem: stress and lack of relaxation in daily life, occasion-tagged to mid-week relaxation and stressful moments.

From a tagging framework to a scoped virality model, in five moves.

Every finding on this page traces back to a defined SOMIN process, not a one-off report.

Pet-stress content isn’t random — it maps to seven real psychological drivers.

SOMIN paired its two anxiety-linked addressable-problem themes — Pet Anxiety & Stress (12 posts) and Pet Stress Management around holidays and fireworks (14 posts) — with the psychological mechanisms actually driving them.

• ✓ Fear Conditioning — pets can develop fear responses to stimuli like fireworks or thunderstorms from past negative experiences or under-socialization.
• ✓ Separation Anxiety — pets grow distressed when separated from owners, especially during holiday travel or loud festivities.
• ✓ Social Learning — pets pick up cues from an owner’s behavior, learning to associate certain events or environments with stress.
• ✓ Generalized Anxiety Disorder — some pets are predisposed to broader anxiety, making them more stress-prone in loud or unfamiliar situations.
• ✓ Lack of Predictability — pets thrive on routine, so sudden holiday or travel changes cause stress and uncertainty.
• ✓ Inadequate Environmental Enrichment — low mental stimulation leaves pets more prone to boredom and anxiety.
• ✓ Owner Stress Transfer — pets are sensitive to their owners’ emotions and can mirror or absorb that stress, especially during high-activity periods.

Not a testimonial — a generated concept, built from a real psychological driver.

SOMIN’s story engine pairs a detected theme with the psychological factor behind it, then expands it into a full narrative using an LLM. “Echoes of Emotion,” featured below, was generated from the Owner Stress Transfer factor behind Miraflora’s Pet Stress Management theme; a companion concept, “The Unseen Bond,” was generated from Separation Anxiety. Neither is a real customer account — both are creative starting points for Miraflora’s own content, not measured results.

SOMIN is a Singapore-based deep-tech platform that turns real-time competitor and audience intelligence into market-ready creative ideas — typically 13× faster than manual research workflows. SOMIN serves clients including P&G, Audi, Ferrari, Gojek, Abbott, Citi, KFC, Nestlé and McDonald’s across 11+ markets, through agency partners including Dentsu, OMG, GroupM, Havas and Publicis.