CRM & Email · Preview
Know the winning email before you hit send.
SOMIN's CRM solution works out the winning angle before the send -- hyper-personalised at scale -- then keeps optimising on its own, with human sign-off at every gate.
In preview -- talk to us about early access
7,000+
Strategies per setup
Runs on SOMONITOR
Instead of guessing subject lines, each email is angled from SOMONITOR -- SOMIN's real-time category engine -- so the message leans on what is actually resonating in your category, not a generic template.
How it works
Always-on testing that ships the winner for you.
The loop runs on its own -- but nothing reaches a live inbox without two human approvals.
01
Set the target
Give it a target audience and a goal. Your contacts are sourced from your CRM.
02
Generate the angles
Via SOMONITOR it generates thousands of distinct strategies per setup -- enough to angle each email to the individual: message, offer, framing, and timing all varied.
03
Approve the approach -- gate 1
You review and approve the direction before anything is built.
04
Build the sequences
It builds the approved angles as live sequences in your sending platform -- copy, splits, schedules, and frequency caps -- against your contacts.
05
Approve the assets -- gate 2
You review and approve the built sequences before a single send goes out.
06
Go live, write back
It sends; the agent watches; outcomes are written back to your CRM.
07
Promote the winners
It reads which angles are winning -- statistically, per audience -- promotes them, generates the next round, and loops. A kill switch pauses everything in under a minute.
Where the alternatives stop
A subject-line suggestion isn't a strategy.
Where the alternatives stop
- A CRM's built-in AI suggests subject lines or send-times on assets you've already built.
- Generic personalisation swaps a first name into one message for everyone.
- Manual A/B testing runs a handful of variants, by hand, one send at a time.
What SOMIN does
- Generates thousands of category-derived strategies per setup.
- Angles each email to the individual -- message, offer, framing, timing.
- Runs the whole test-to-winner loop and promotes winners automatically.
- Never sends without two human approvals, with a 60-second kill switch.
The trust story
Built for a system that writes to live email.
It runs on the same SOMONITOR engine behind SOMIN's live solutions, and on a personalisation research line peer-reviewed at ACM. Because it writes to real inboxes, the design leads with the gates and the kill switch -- not autonomy for its own sake.
Nothing goes live without two human approvals, and the loop stops in under a minute. The engine proposes; a person always signs off.
Personalisation research · ACM WSDM 2021
Scale
7k+
Distinct strategies generated per setup.
Control
2
Human approval gates before anything sends.
Safety
<60s
Kill switch pauses the whole loop.
Method
Peer-rev.
Personalisation research published at ACM.
Status: in preview -- the engine runs today; the guided approval flow is rolling out.
Who it's for
Built for the team that owns the list.
If you lead it
Head of CRM / Retention
Lift lifecycle revenue with always-on testing -- whether you sit in CRM or run ecommerce.
If you run it
The CRM / lifecycle manager
Stop guessing subject lines and running tests by hand -- the loop proposes, you approve.
If you depend on it
Email ops & analytics
Less manual build, and winner-calling handled automatically.
Questions
What CRM teams ask first.
Will AI touch my live sends?
Nothing goes live without two human approvals -- you sign off the approach, then the built sequences -- and a kill switch pauses the whole loop in under a minute.
How many strategies does it generate?
Thousands per setup -- enough to angle each email to the individual, rather than sending one message to everyone. Message, offer, framing, and timing are all varied.
How is this different from my CRM's built-in AI?
Is it available now?
It's in preview. The engine runs today; the guided approval flow is rolling out. Talk to us about early access.
Does it work with my stack?
It's designed to be platform-agnostic -- it sources contacts from your CRM and builds the sequences in your sending platform.
Ship the winning email, automatically.
A 30-minute walkthrough -- and early access to the CRM solution as it rolls out.
