Know the winning email before you hit send.
SOMIN's CRM solution works out the winning angle before the send — hyper-personalised at scale — then keeps optimising on its own, with human sign-off at every gate.
Instead of guessing subject lines, each email is angled from SOMONITOR — SOMIN's real-time category engine — so the message leans on what is actually resonating in your category, not a generic template.
Always-on testing that ships the winner for you.
The loop runs on its own — but nothing reaches a live inbox without two human approvals.
Set the target
Give it a target audience and a goal. Your contacts are sourced from your CRM.
Generate the angles
Via SOMONITOR it generates thousands of distinct strategies per setup — enough to angle each email to the individual: message, offer, framing, and timing all varied.
Approve the approach — gate 1
You review and approve the direction before anything is built.
Build the sequences
It builds the approved angles as live sequences in your sending platform — copy, splits, schedules, and frequency caps — against your contacts.
Approve the assets — gate 2
You review and approve the built sequences before a single send goes out.
Go live, write back
It sends; the agent watches; outcomes are written back to your CRM.
Promote the winners
It reads which angles are winning — statistically, per audience — promotes them, generates the next round, and loops. A kill switch pauses everything in under a minute.
A subject-line suggestion isn't a strategy.
Where the alternatives stop
- A CRM's built-in AI suggests subject lines or send-times on assets you've already built.
- Generic personalisation swaps a first name into one message for everyone.
- Manual A/B testing runs a handful of variants, by hand, one send at a time.
What SOMIN does
- Generates thousands of category-derived strategies per setup.
- Angles each email to the individual — message, offer, framing, timing.
- Runs the whole test-to-winner loop and promotes winners automatically.
- Never sends without two human approvals, with a 60-second kill switch.
Built for a system that writes to live email.
It runs on the same SOMONITOR engine behind SOMIN's live solutions, and on a personalisation research line peer-reviewed at ACM. Because it writes to real inboxes, the design leads with the gates and the kill switch — not autonomy for its own sake.
Nothing goes live without two human approvals, and the loop stops in under a minute. The engine proposes; a person always signs off.
Built for the team that owns the list.
Head of CRM / Retention
Lift lifecycle revenue with always-on testing — whether you sit in CRM or run ecommerce.
The CRM / lifecycle manager
Stop guessing subject lines and running tests by hand — the loop proposes, you approve.
Email ops & analytics
Less manual build, and winner-calling handled automatically.
Peer-reviewed research
Built by seasoned marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
What CRM teams ask first.
Will AI touch my live sends?
How many strategies does it generate?
How is this different from my CRM's built-in AI?
Is it available now?
Does it work with my stack?
Ship the winning email, automatically.
A 30-minute walkthrough — and early access to the CRM solution as it rolls out.