Real-time competitive insight and audience intelligence, transformed by GenAI into market-ready creative ideas. From weeks to 13 minutes per brief.
Briefs go in late. Insights arrive after the campaign window has already closed. Local teams guess. Pitches lean on last quarter's data. SOMIN ends that workflow.
From the moment a brief lands to the moment a concept is ready to test, SOMONITOR does the unglamorous work -- and hands you the strategic part back.
Decode every competitor's Ad strategy and instantly turn it into market-ready content direction.
Map the audience tensions and propositions your category is leaving open. Pick where to enter.
Build concepts and content briefs around the chosen proposition -- pre-tagged for channel and persona.
Predicted CTR and engagement on every concept. Cut the bottom tercile before media spend ever moves.
Every ad, every post, every piece of content from every competitor -- tagged, scored, and clustered by what's actually working in the feed.
The full SOMONITOR loop -- from the moment a brief lands to a stack of pre-scored concepts ready for review.
Upload a brief, paste a paragraph, or pick a category. SOMIN classifies the ask and pulls the relevant competitive set.
Brand Tracker and Perspective Studies surface the tensions, propositions, and personas worth pursuing.
Expressions generates content directions tagged for channel, audience, and creative format.
Ad Scoring predicts CTR likelihood and engagement before media spend moves.
Brand teams use SOMIN to defend every campaign with data. Agencies use it to pitch with unfair speed. Same engine, two motions.
Marketing leads, brand managers, and performance teams use SOMIN to pressure-test every concept against live competitive signal -- before the legal sign-off, not after the post-mortem.
Strategy, creative, and performance teams at Dentsu, OMG, GroupM, Havas, and Publicis use SOMIN to walk into pitches with category insight that takes others two weeks to produce.
Singapore parents, four competitor brands, 4,000+ ads. SOMIN replaced three weeks of manual research with a continuous, decoded category view -- and gave the local team back its time.
SAMY won a multi-million pound Nightcap account on the strength of pitch insight produced in days, not weeks.
Singapore-based performance shop took every brief from a one-week cycle to a two-day cycle, and grew client retainers in the process.
Content marketing studio compressed reporting from 9 hours to 1, and category analysis from 18 hours to 3. New revenue uplift projected at +100--400%.
Performance Director Branislav saw the team adopt SOMIN inside a single onboarding session -- from first pitch deck to live use, same day.
Independent strategy shop replaced 10-hour analysis cycles with 1-hour cycles, and cut the monthly research bill from $10K to $6K.
Using SOMONITOR since April 2024, Neo360 reduced briefing cycles from 4 hours to 2.5 and ran them with one person instead of three.
SOMIN's agents collaborate on briefs the way a cross-functional team would -- strategist, planner, creative, validator -- except the cycle takes minutes, not weeks.
A 30-minute walkthrough on your category, your competitors, and the briefs you're working on this week.
Gartner's
"Cool Vendor"
in Marketing AI
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