Agencies use it to pitch, report and plan strategy. Brands use it to watch competitors, brief their teams and create on-brand content. Creator programs use it to choose creators and brief them to sell. See somin.ai/somin-for-agencies, somin.ai/somin-for-brands and somin.ai/somin-for-creators.

Trusted by P&G · Audi · Ferrari · Mothercare · McDonald's

Stop guessing what works.
Start knowing.

SOMIN listens to your category -- every competitor ad, post and creator -- and doesn't stop at an answer. It turns that verified data into insights, briefs and on-brand content ideas your team can stand behind.

Built for

Agencies Brands Creator programs

Book a call See the platform

SMEs are eligible for up to 50% business grant support for the adoption of SOMONITOR, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.Check grant eligibility →

What you get

3 gaps your competitors ignore

12 on-brand content ideas, scored

1 brief, ready to share

13min

From brief to ideas

75% lower

Research cost

11+markets

APAC · MENA · Europe

What SOMIN does

One platform. Three kinds of teams.

Pick your seat. SOMIN does the research grind, so your people can focus on the ideas.

For agencies

Win pitches. Report faster. Lead on strategy.

Walk into every pitch with a competitor audit the client hasn't seen.
Turn monthly reporting into a one-hour job.
Back every strategy with real category data, not opinion.

75%lower pitch-prep cost

See the agency playbook →

For brands

Watch competitors. Brief your team. Create on brand.

Track every competitor ad and post, refreshed daily.
Get content ideas that fit your brand and fill the gaps others miss.
Brief your team and agencies from one clear, shared view of the market.

80%less research time at Mothercare

See the brand playbook →

For creator programs

Pick the right creators. Brief them to sell.

See which creators really drive sales, and which lane each one should own.
Get a brief for every creator, written in their own voice.
Grow GMV, not just likes, on TikTok Shop, Meta and YouTube.

2.4×more GMV when a creator owns their lane

See the creator playbook →

Why it works

AI insights you can defend.

Plenty of tools now plug trusted data into AI and stop at an answer. SOMIN goes further, in two ways.

Verified listening data

SOMIN reads the real ads, posts and creator content in your category, from Meta, Google, TikTok and YouTube, and refreshes it every day. No made-up facts.

A proven agentic process

SOMIN's AI agents follow the same steps a senior strategist would: listen, find the gap, write the idea, check it is on brand, score it. Same evidence in, same answer out, and a finished piece of work at the end.

Listen

Verified data from every competitor ad, post and creator in your category.

Reason

AI agents follow a fixed, step-by-step process, so the same evidence gives the same answer.

Deliver

Insights, briefs and on-brand content ideas, each linked back to its source.

Generic AI chat

SOMIN

Where answers come from

The open web, often months old

Your live category, refreshed daily

Ask the same question twice

A different answer each time

Same evidence, same conclusion

Can it show its work?

No sources

Every insight links to the posts behind it

Brand fit

Generic tone

Checked against your brand first

What you get at the end

A chat answer to rework

A brief and content ideas, ready to use

Already working in Claude, Manus or Codex? Connect SOMIN, and your AI gets real category data plus a research process it can't make up. Works with Claude (MCP) Manus (MCP) Codex (MCP) Zapier

How it works

Three steps. Thirteen minutes.

Step 01

Name your brand and competitors

Or paste a brief. No data prep, no setup project.

Step 02

SOMIN listens and reasons

It reads your category and shows where competitors crowd in, and where nobody is talking yet.

Step 03

You get ideas you can defend

Insights, briefs and content ideas, scored for likely performance before you spend.

For Singapore SMEs

Business grant support for Singapore SMEs

SMEs are eligible for up to 50% business grant support for the adoption of SOMONITOR, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.

Check your eligibility →

Case study · Mothercare Singapore

Mothercare saved 25+ hours a week and stayed on brand.

Four competitors, 4,000+ ads, one small team. SOMIN replaced three weeks of manual research with a view that updates itself.

Without SOMIN, segmentation of expecting mothers' needs would not be as comprehensive. SOMIN became the team's research department.

Ms. Xueting Lin · Head of Marketing, Mothercare Singapore

Time saved

80%

Less time spent on weekly content research.

Cost

74%

Lower research spend for the same number of briefs.

Detail

3×

More detailed audience segments in every plan.

Coverage

4k+

Competitor ads tracked, all the time.

More results

The numbers our customers live by.

SAMY Alliance01

Won a multi-million-pound account on insight nobody else had.

SAMY UK walked into the Nightcap pitch with a SOMIN competitor audit, and won.

12×faster planning

£M+account won

Day 1on platform

Read the case study →

KPI Media02

Pitches in two days, not a week.

KPI Media cut pitch-prep cost to a quarter and added a $5K/month retainer.

1wk→2dpitch cycle

75%lower cost

+$5kmonthly

Read the case study →

Click2View03

Monthly reporting down from 9 hours to 1.

Click2View also cut competitor analysis from 18 hours to 3.

9×faster reporting

6×faster analysis

+400%revenue upside

Read the case study →

See all case studies →

Recognised by

The benchmarks that matter.

Gartner

Cool Vendor in Marketing AI

Google

AI First Programme

Zapier

Silver Agentic AI Partner

ACM

Peer-reviewed research

Runs on Google Cloud with Gemini. Our methods are peer-reviewed and published by ACM. Google Cloud · Google Scholar

Questions

What teams ask first.

How is SOMIN different from a social listening tool?

Listening tools tell you what people say. SOMIN shows you what is working: which messages competitors push, which gaps they leave open. Then it turns that into ideas and briefs you can use.

How is it different from ChatGPT?

ChatGPT answers from the open web and can change its answer each time. SOMIN answers from verified data about your own category, follows a fixed research process, and shows the posts behind every insight.

Who is SOMIN for?

Agencies use it to pitch, report and plan strategy (agency playbook). Brands use it to watch competitors, brief their teams and create on-brand content (brand playbook). Creator programs use it to choose creators and brief them to sell (creator playbook).

Where does the data come from?

Public ad libraries and posts from Meta, Google, TikTok and YouTube, plus licensed partner data. No gated scraping. Data handling follows the GDPR and Singapore's PDPA, on Google Cloud.

How fast will we see results?

Most teams are working in SOMIN on day one. A typical brief becomes scored ideas in about 13 minutes, as documented in Google Cloud's customer story.

Is grant support available in Singapore?

SMEs are eligible for up to 50% business grant support for the adoption of SOMONITOR, a Pre-Approved Solution under the IMDA SMEs Go Digital programme. Check your eligibility →

Which markets do you cover?

11+ markets across APAC, MENA and Europe, including Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, the UAE, Saudi Arabia, the UK, Germany and Spain. New markets take about two weeks.

Guides & manuals

Integration · Anthropic

MCP Connection to Claude

Read the guide →

Integration · Manus

MCP Connection to Manus

Read the guide →

Get started

SOMIN Onboarding User Manual

Read the manual →

See what SOMIN finds
in your category.

A 30-minute walkthrough on your brand, your competitors and the work on your desk this week.

Book a call See the platform

One platform. Three kinds of teams.

Win pitches. Report faster. Lead on strategy.

Watch competitors. Brief your team. Create on brand.

Pick the right creators. Brief them to sell.

AI insights you can defend.

Verified listening data

A proven agentic process

Listen

Reason

Deliver

Three steps. Thirteen minutes.

Name your brand and competitors

SOMIN listens and reasons

You get ideas you can defend

Business grant support for Singapore SMEs

Mothercare saved 25+ hours a week and stayed on brand.

The numbers our customers live by.

Won a multi-million-pound account on insight nobody else had.

Pitches in two days, not a week.

Monthly reporting down from 9 hours to 1.

The benchmarks that matter.

What teams ask first.

See what SOMIN findsin your category.

See what SOMIN finds
in your category.