Trusted by P&G · Audi · Ferrari · Mothercare · McDonald's
Stop guessing what works.
Stop guessing what works.
Start knowing.
SOMIN turns verified competitor data into insights, briefs and on-brand ideas.
Built for
What you get
3 gaps your competitors ignore
12 on-brand ideas, scored
1 brief, ready to share
13min
From brief to ideas
75% lower
Research cost
11+markets
APAC · MENA · Europe
What SOMIN does
One platform. Three kinds of teams.
Research by SOMIN, ideas by your team.
For agencies
Win pitches. Report faster. Lead on strategy.
- Competitor audits the client hasn't seen.
- Monthly reporting in one hour.
- Strategy backed by category data.
75%lower pitch-prep cost
See the agency playbook →
For brands
Watch competitors. Brief your team. Create on brand.
- Every competitor ad and post, daily.
- On-brand ideas for gaps others miss.
- Team and agency briefs from one view.
80%less research time at Mothercare
See the brand playbook →
For creator programs
Pick the right creators. Brief them to sell.
- Which creators drive sales, and each one's lane.
- Briefs in each creator's own voice.
- Grow GMV on TikTok Shop, Meta and YouTube.
2.4×more GMV when creators own a lane
See the creator playbook →
Why it works
AI insights you can defend.
Most tools stop at an answer. SOMIN goes further.
Verified listening data
Ads, posts and creator content from Meta, Google, TikTok and YouTube, refreshed daily.
A proven agentic process
Agents follow a senior strategist's steps and deliver finished work.
01
Listen
Every competitor ad, post and creator.
02
Reason
Agents follow a fixed process.
03
Deliver
Insights, briefs and on-brand ideas.
Generic AI chat
SOMIN
Data source
Open web, often months old
Your category, daily
Consistency
Varies each time
Same evidence, same conclusion
Traceability
No sources
Linked to source posts
Brand fit
Generic tone
Brand-checked
Output
Chat answer to rework
Ready-to-use brief and ideas
Using Claude, Manus or Codex? Connect SOMIN for real category data.
Works with
Claude (MCP)
Manus (MCP)
Codex (MCP)
Zapier
How it works
One loop. Five steps.
Unlike generic AI, SOMIN uses your brand's own data, shown on Grab Singapore.
- PersonaWho are we talking to?
- TensionWhat concerns them?
- AngleWhy does that happen?
- StoryWhat's the one line that says it?
What happened in food delivery last month?/somin-landscape-report
Run it on your brand in Claude.
Get the free plugin
For Singapore SMEs
Business grant support
SMEs are eligible for up to 50% business grant support for the adoption of SOMIN, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Case study · Mothercare Singapore
Mothercare saved 25+ hours a week and stayed on brand.
Four competitors, one small team: three weeks of manual research became a self-updating view.
Without SOMIN, segmentation of expecting mothers' needs would not be as comprehensive. SOMIN became the team's research department.
Ms. Xueting Lin · Head of Marketing, Mothercare Singapore
Time saved
80%
Less weekly research time.
Cost
74%
Lower research spend, same briefs.
Detail
3×
Finer audience segments.
Coverage
4k+
Competitor ads tracked continuously.
More results
SOMIN results: The numbers our customers live by.
SAMY Alliance01
A multi-million-pound win on unique insight.
SAMY UK won Nightcap with a SOMIN competitor audit.
12×faster planning
£M+account won
Day 1on platform
Read the case study →
KPI Media02
Pitches in two days, not a week.
KPI Media added a $5K/month retainer.
1wk→2dpitch cycle
75%lower cost
+$5kmonthly
Read the case study →
Click2View03
Monthly reporting: 9 hours to 1.
Competitor analysis: 18 hours to 3.
9×faster reporting
6×faster analysis
+400%revenue upside
Read the case study →
Rated by users on G2 and Capterra
Teams that run on SOMIN, in their own words.
“I can run the whole strategy process in one conversation.”
“Research that used to take hours now takes minutes.”
“…a very strong customer success team, and the MCP server is very easy to use.”
“SOMIN replaces guesswork with grounded, data-backed direction…”
“…very easy to generate intuitive, instructive reports on our social marketing campaigns…”
“What I value most is that the insights are data-backed, not speculative.”
Short excerpts from validated reviews, quoted as written. Read every review in full on G2 and Capterra.
Peer-reviewed research
Built by seasoned marketers and an AI professor.
SOMIN's co-founder, Prof. Aleks Farseev, publishes research on audience profiling, personality-driven content and explainable AI for advertising at AAAI, ACM Multimedia, SIGIR, WSDM and The Web Conference. Those models run inside SOMIN, next to playbooks from marketers who work with brand and agency teams every day.
ACM MM · 2022Personality-Driven Social Multimedia Content RecommendationUsing inferred personality traits of an audience to recommend which social content to show themFull paper · read the paperACM TOIS · 2025Fusing Predictive and Large Language Models for Actionable Recommendations in Creative MarketingPairing ad-performance prediction models with LLMs to turn creative scores into recommendations marketers can act onJournal article · read the paperAAAI · 2017TweetFit: Fusing Multiple Social Media and Sensor Data for Wellness Profile LearningCombining social media posts with wearable-sensor data to learn users' wellness profilesFull paper · read the paper
Watch the talksIndustry expert talk · 2025Will AI Make Agencies Obsolete? Rethinking the Future of AdvertisingKeynote · 2025The Future of Generative AI in Marketing CommunicationsLecture · 2025INSEAD: How AI Cut Marketing Costs for a Beef BrandPitch · 2026From 6 Weeks to 13 Minutes: Pitching SOMIN AI at ATxSG 2026
Recognised by
Awards and recognition: The benchmarks that matter.
Gartner
Cool Vendor in Marketing AI
Google
AI First Programme
Zapier
Silver Agentic AI Partner
ACM
Peer-reviewed research
Runs on Google Cloud with Gemini. Google Cloud · Google Scholar
Questions
SOMIN FAQ: What teams ask first.
How is SOMIN different from social listening?
Listening tools report what people say; SOMIN shows what works and turns it into briefs.
How is it different from ChatGPT?
ChatGPT draws on the open web; SOMIN uses verified category data and cites its sources.
Who is SOMIN for?
Agencies: pitches, reporting and strategy (agency playbook); brands: competitor tracking, briefs and on-brand content (brand playbook); creator programs: choosing and briefing creators (creator playbook).
Where does the data come from?
Public ad libraries and posts plus licensed partner data, with no gated scraping, handled on Google Cloud under the GDPR and Singapore's PDPA.
How fast will we see results?
Teams start on day one; a brief becomes scored ideas in about 13 minutes (Google Cloud's customer story).
Is grant support available in Singapore?
SMEs are eligible for up to 50% business grant support for the adoption of SOMIN, a Pre-Approved Solution under the IMDA SMEs Go Digital programme. Check your eligibility →
Which markets do you cover?
11+ markets, including Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, the UAE, Saudi Arabia, the UK, Germany and Spain. New markets take about two weeks.
See what SOMIN finds
in your category.
A 30-minute walkthrough on your brand, competitors and current work.