The SAMY, a global independent creative agency, secured a multi-million-pound retainer with the UK’s Nightcap Group by using the SOMIN platform to shift their pitch from creative services to data-backed business solutions. By leveraging SOMIN’s Gemini-powered modules, the agency accelerated campaign planning from weeks to just 13 minutes per brief a 12x increase in speed. This approach allowed SAMY to provide a forensic competitive analysis that identified underserved audience opportunities and unowned message angles in hours rather than weeks. Additionally, the use of SOMIN’s CTR prediction model provided a 78% accuracy rate on creative performance, which is three times more accurate than human estimation, ensuring their strategy was grounded in measurable commercial impact.
Havas Media’s Middle East Performance Practice integrated SOMIN to overcome the burden of manual data collation and streamline multi-brand performance planning across various platforms. Previously, the team faced "starved" strategic thinking due to the hours required to manually track competitor activity and establish context for new client onboarding. By deploying SOMIN’s Brand Tracker and Perspective Studies, the agency replaced tedious cross-platform filtering with an "always-on" view of competitor content, audience mapping, and seasonality. This shift has made factual category data available from day one of new projects, materially shortening the runway from signing a client to activating a media strategy. Ultimately, SOMIN has become an integral daily operational tool that anchors client conversations in real-time competitive evidence rather than outdated audits.
KPI Media, a Singapore-headquartered performance marketing agency, successfully streamlined its business development process by integrating SOMIN GenAI solutions to address the high costs and labor-intensive nature of pitch preparation. Previously, the agency spent an entire week and assigned three team members to manually conduct competitor analysis for a single pitch, incurring costs of $4,000 per cycle. By utilizing SOMIN modules like Brand Tracker, Perspective Studies, and Expressions, KPI Media reduced pitch turnaround time to just two days and consolidated the workload to a single team member. This transition resulted in a 75% reduction in preparation costs (dropping to $1,000 per pitch) and enabled the agency to secure a new client worth $5,000 per month in retainer revenue. The platform was deployed within three days without requiring IT integration, ultimately earning a perfect 5/5 satisfaction rating for its ability to provide deeper strategic insights while significantly increasing billable capacity.
Click2View Asia, a leading APAC content marketing agency, faced the challenge of having its most valuable resource "strategist time" consumed by the manual collation of data for monthly reporting and competitive audits. To reclaim this time for high-value consultative work, the agency implemented SOMIN as its core competitive-intelligence and reporting infrastructure. By utilizing tools like the Brand Tracker and SODA analytics assistant, the agency achieved a staggering 89% reduction in monthly reporting time (from 9 hours to 1) and compressed comprehensive competitive analysis from 18 hours down to just 3. This efficiency gain allowed the agency to reduce workstream headcount while projecting a 100-400% uplift in new business and a 100-200% increase in existing-client upsells by refocusing senior talent on strategic growth rather than repetitive manual tasks.
Blak Labs, a Singapore-based advertising agency with 50 employees, implemented SOMIN's AI-driven platform to overcome a structural disadvantage when pitching against larger competitors with deeper research resources. By utilizing modules like Brand Tracker and Perspective Studies, the agency transitioned from days of manual research to hours of automated, structured insight, identifying market gaps and developing defensible strategies for clients. The integration of SOMIN resulted in a 90% reduction in brand analysis time (from 10 hours to 1), slashed content planning from 10 hours to 3, and reduced campaign planning from 5 hours to 2. Furthermore, the agency optimized its internal operations by reducing client reporting effort from 4 FTEs to 1.75, effectively lowering monthly salary costs for that workstream from $10,000 to $6,000. This transformation allowed Blak Labs to produce agency-grade category audits and reallocate staff to billable client work, earning SOMIN a perfect 5/5 vendor rating across all technical and management categories.
The SOMIN report since April 2024, NEO360, a Singaporean digital marketing agency with approximately 30 employees, has utilized the SOMIN platform to streamline its performance marketing proposal process. Previously, the agency faced a scalability challenge where each new proposal required a non-billable, three-person team comprising a media buyer, an analytics member, and an account manager taking four hours and costing $1,000 to complete. By implementing SOMIN’s Brand Tracker, Expressions, and SODA modules for continuous, real-time competitor monitoring of organic and paid posts, NEO360 consolidated this workflow into a one-person task handled solely by the account manager. This strategic shift reduced the turnaround time to 2.5 hours and lowered the cost per proposal to $700 a 30% reduction while successfully redirecting specialist team members back to billable client work.
The SOMIN report on Wego TMC ME highlights the digital engagement strategies across Middle Eastern markets, focusing on six countries and various travel and tourism brands. The study emphasizes the diverse consumer personas including Adventure Explorers, Luxury Adventurers, and Family Explorers, showcasing the broad spectrum of marketing approaches tailored to different customer needs and aspirations. Through an in-depth analysis of media strategies and market response, Wego TMC ME navigates through complex consumer landscapes by offering customized travel experiences and cultural explorations.
The SOMIN report for Mothercare Singapore delves into the multifaceted world of new mothers, exploring their preferences, needs, and communication strategies directed towards them. It categorizes mothers into various types, focusing particularly on new mothers who constitute a significant portion of the audience. The study highlights how brands engage with these mothers, emphasizing the delivery of value through savings and holistic wellness. Brands such as Mothercare Singapore, Mummys Market, and others are actively engaging these demographics through targeted advertising and community-focused content.
The SOMIN report on P&G Philippines examines cross-channel communications strategies, particularly the utilization of Google and Meta platforms to engage diverse consumer personas. The analysis highlights how P&G successfully targets various segments such as the "Healthy Hygiene Enthusiast" and "Natural Wellness Advocate" through specialized content that addresses specific consumer needs and challenges, like skincare concerns and culinary inspirations. This strategic focus aims to enhance search engine marketing (SEM) efficiency and social media engagement, underlining the significance of aligning digital marketing efforts with consumer interests to boost interaction.
The SOMIN report on the electricity market in Singapore provides insights into the engagement strategies of major energy companies like City Energy, Geneco, and SP Group. It focuses on their use of social media to engage audiences, revealing varied success across different platforms and strategies. The report highlights that while high engagement does not always correlate with better brand recognition or profitability, it plays a crucial role in building a dedicated community. It also delves into the use of referral codes to boost engagement, customer service effectiveness in managing online interactions, and the overall reach of sustainability initiatives.
The SOMIN report on Gojek's B2B strategy in Singapore provides a comprehensive analysis of how the company leverages digital advertising to target specific business-oriented personas, such as "Efficiency Enthusiasts" and "Safety Guardians". The report details Gojek's focused approach on streamlining operations and enhancing business transport and expense management solutions to cater to the needs of various corporate clients. It also highlights the significant reliance on paid media as a key strategy to reach these targeted audiences, demonstrating Gojek's commitment to utilizing data-driven insights for optimizing marketing strategies.
The SOMIN report on the Constructor Group delves into the innovative educational content surrounding the topic of quantum non-locality, presented by Prof. Nicolas Gisin. It highlights how the Constructor Group strategically uses educational publications to engage audiences interested in science, particularly physics students and technology enthusiasts. The content focuses on increasing awareness and understanding of quantum physics and cryptography, making complex topics accessible and intriguing. This approach not only educates but also inspires curiosity and excitement, positioning the Constructor Group as a leader in science education .
The case study provided in the SOMIN report on BeMe Group discusses the strategic marketing and communication of MaryRuth's Nighttime Liquid Multimineral, aimed at improving sleep quality and reducing stress. The study reveals how the product addresses the significant wellness needs of health-conscious individuals, focusing on natural, stress-reducing ingredients that promote a healthier lifestyle. The content strategy is directed towards audiences looking for restful sleep and personal growth through natural remedies. The report highlights the use of educational content, testimonials, and storytelling to engage consumers, leveraging themes of health and wellness.
The case study provided in the SOMIN report on Miraflora focuses on strategic positioning and communication within the CBD market. The report highlights how Miraflora differentiates itself through targeted content directed at health-conscious individuals and wellness enthusiasts. It details the brand's use of the "Carefree Relaxation with +Balance Peach Ginger Sparkling Beverage" to address common consumer issues like stress and lack of relaxation, promoting health and wellness through organic and natural ingredients. The analysis includes a deep dive into the audience, interests, aspirations, and human needs, showing Miraflora’s unique approach in the competitive landscape.
The SOMIN report on anti-scam efforts explores the prevalence and communication strategies against scams across various industries such as financial services, e-commerce, and government sectors. This study reveals that while government and anti-scam institutions prominently address scams, other industries show varied levels of engagement, with some like logistics and retail being significantly less vocal. The analysis suggests that certain industries may perceive discussing scams as a potential crisis rather than a preventive measure. The report highlights the importance of strategic communication in preventing scams and protecting consumers, emphasizing that education and clear messaging are crucial for enhancing security and trust among consumers.
The SOMIN report case study on Fjor, a keto diet app, collaborated with SOMIN AI to enhance its marketing strategy using AI-powered insights and Global Web Index (GWI) data. The focus targeted wellness enthusiasts, image-conscious, trend-driven users who respond to socially visible, emotionally engaging content rather than traditional health-based messaging. SOMIN identified key tensions such as difficulty forming healthy habits and lack of motivation, which top competitors were addressing better. Using AI-generated storyboards and GWI profiling, Fjor refined its messaging across emotional, direct, and playful tones, shifting the focus to “glow-ups,” social validation, and aesthetic appeal. The result was a set of compelling, share-worthy ad narratives designed to drive app installs and resonate with users who value style, speed, and self-expression over health rationales.
The SOMIN case study report on the Maybank analyzes consumer behavior and financial trends from 2022 to 2024, highlighting key interests like savings, travel, and community support. Among five major banks, Maybank ranked high in media activity, with consumers segmented into financial stability seekers and adventure-driven enthusiasts. Key pain points included financial anxiety, impulsive spending, and decision paralysis, revealing a struggle between short-term gratification and long-term security. To address these, Maybank can leverage financial literacy initiatives, loyalty programs, and emotional storytelling to foster trust, empower informed decisions, and create meaningful engagement.
The case study presented to Miraflora, a premium Beef products E-Commerce brand, partnered with SOMIN to refine its marketing strategy using consumer insights from the Global Web Index (GWI). Traditional demographic data wasn’t enough, so SOMIN leveraged GWI’s analytics to uncover key audience personas, content preferences, and behavioral patterns. This data-driven approach enabled Miraflora to optimize messaging, improve engagement, and enhance marketing efficiency by targeting the right consumers with precision. As a result, the brand strengthened its positioning, maximized ROI, and built a foundation for future growth through smarter audience segmentation and tailored communication.
Aplus Construction partnered with SOMIN to refine its marketing strategy for Accessory Dwelling Units (ADUs), focusing on B2C homeowners and B2B entrepreneurs. By leveraging consumer insights, SOMIN identified key personas, including home decor enthusiasts seeking stress-free renovations and business builders looking for efficient growth solutions. The analysis uncovered major challenges, such as high renovation costs, affordable housing shortages, and construction business scalability. Aplus Construction’s revised marketing strategy emphasized clear messaging, emotional storytelling, and direct-response advertising, aligning with consumer pain points. The campaign introduced persuasive ad variations that highlighted ease, affordability, and investment potential, leading to improved engagement, stronger brand positioning, and increased customer conversions.
The SOMIN case study report on Keeta to refine its marketing strategy by analyzing consumer insights from Meta and Google Ads. The study identified Keeta’s key audience as “Flavourful Culinary Enthusiasts” food lovers seeking convenience, affordability, and high-quality meals. However, Keeta lagged behind competitors like FoodPanda and Deliveroo in addressing common pain points such as high food costs, late deliveries, and the hassle of meal preparation. By leveraging AI-driven insights, Keeta crafted emotionally engaging, action-driven, and playful ad narratives tailored to its audience. These refined messages emphasized speed, affordability, and the comfort of home-cooked flavors without the hassle, aiming to improve engagement, brand positioning, and conversion rates.
Mothercare streamlined its marketing operations by using SOMIN AI-powered content intelligence to align global messaging with Singapore’s local market demands, demonstrating how proper localisation drives stronger engagement. The strategy enabled the team to pinpoint competitor tactics across ad platforms and instantly convert audience personas into highly relevant, data-driven content ideas using GWI behavioural insights. Research showed that Singaporean mothers rely heavily on trust, community validation, and expert guidance when discovering brands, making authenticity and social proof essential to influencing their decisions. This approach delivered clear performance gains for Mothercare, including an 80% reduction in research and ideation time, a three-fold improvement in audience segmentation accuracy, and 74% cost savings compared to traditional execution.
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