P&G

(Haircare, Philippines)

SOMIN mapped 704 search text ads and 4,049 Meta posts and ads across P&G, Unilever, and Celeteque in the Philippines revealing a real cross-channel gap.

GOVERNMENT SERVICES

(Electricity Market, Singapore)

How SOMIN benchmarked HEA Energy against 10 tracked names, including Singapore’s own regulator: referral codes, service and community over follower counts.

GOJEK

(Transportation, B2B, Singapore)

SOMIN read 8,363 pieces of content across 6 Singapore mobility brands to map Gojek’s B2B category buyer personas, whitespace, and an AI-generated story.

CONSTRUCTOR GROUP

(Education, USA)

How SOMIN clustered 8,971 posts and ads from Constructor Group and 9 rival math-EdTech brands into 10 themes to find math anxiety as the real whitespace.

BEME

(Food Supplements, USA)

How SOMIN analyzed 3,222 ads and posts from BeMe and five rival supplement brands to map audience overlap, dominant content themes, and untapped creative angles.

MIRAFLORA

(CBD, USA)

See how SOMIN benchmarked Miraflora against 7 CBD rivals, read 2,745 pieces of content, and built a plan to find real outlier posts, not vanity metrics.

GOVERMENT SERVICES

(Anti Scam, Singapore)

See how SOMIN mapped a year of anti-scam communications across 34 Singapore brands and 9 industries, and modeled the vulnerable moments scammers exploit.

FJOR

(Keto Diet App, USA)

Inside a SOMIN creative ideation case study for Fjor: 3,676 benchmarked ads across 9 rivals, plus 18 GWI-refined ad lines built from real US keto-audience data.

MAYBANK

(Finance, Singapore)

SOMIN mapped 4,222 posts and ads across Maybank, CIMB, Citibank, HSBC and UOB into 27 real moments and 10 psychological angles from one Singapore tension.

MIRAFLORA GWI

(eCommerce, USA)

See how SOMIN used GWI consumer analytics to uncover the personas and behaviors behind Miraflora's premium beef positioning and turned that into sharper, higher ROI.

DEFENDER (LAND ROVER)
(Automotive, UK / Japan / US)

Inside a SOMIN cross-market briefing: 766 posts across UK, Japan and US, three independent personas, and three market-specific pillars for Land Rover Defender.

BALLROOM DANCE ACADEMY
(Dance Academy, SG)

Inside a SOMIN market briefing: 24 months of category data show Ballroom Dance Academy outpublished 10x by Singapore rivals, absent from a paid beginner funnel.

VIVA SCHOOL OF MUSIC & BALLET
(Arts Education, SG)

How SOMIN read two years of Singapore ballet-school content to find Viva’s uncontested music moat and a fast-rising ‘strength’ territory still open to claim.

SM UNIVERSE
(K-Pop Training Academy, SG)

See how SOMIN read 24 months of Singapore K-pop and vocal-academy content, found singing’s craft unclaimed, and built SM Universe a 39-post content calendar.

REASSURED
(Life Insurance Broker, UK)

SOMIN read Reassured’s 100% paid strategy against five UK life-insurance rivals at 75% organic a 60-day, honest whitespace map across 157 items.

EXOSTRIDE
(Exoskeleton Technology, SG)

How SOMIN mapped HT Science’s ExoStride hip exoskeleton to three real Singapore journeys rehabilitation, the outdoor trails, and the daily commute.

PEPSI
(Beverages/CPG, IND)

Inside a SOMIN brand briefing: 12 months of India cola-category data, 3 whitespace-backed pillars, and a 39-post calendar built for Pepsi in days, not weeks.

CALTEX
(Fuel & Automotive Retail, MY)

SOMIN read 12 months of Caltex, Shell, BHPetrol and Petron content and found engine-care whitespace no fuel brand has claimed, plus a 3-pillar challenger pitch.