Miraflora Wagyu (eCommerce, USA)

The case study presented to Miraflora, a premium Beef products E-Commerce brand, partnered with SOMONITOR to refine its marketing strategy using consumer insights from the Global Web Index (GWI). Traditional demographic data wasn’t enough, so SOMONITOR leveraged GWI’s analytics to uncover key audience personas, content preferences, and behavioral patterns. This data-driven approach enabled Miraflora to optimize messaging, improve engagement, and enhance marketing efficiency by targeting the right consumers with precision.