SINGAPORE – 11 June 2025 – SOMIN, the AI-powered creative planning and competitive intelligence platform for marketing teams, has been named one of Echelon 2025’s Top 10 Startups, standing out as a leading innovator in Southeast Asia’s tech ecosystem. After a competitive evaluation through e27’s TOP100 Program, SOMIN earned its spot among the region’s most promising ventures, a recognition of its impact on marketing transformation through AI.
Key takeaways
- SOMIN was named one of Echelon 2025's Top 10 Startups on 11 June 2025, after a competitive evaluation through e27's TOP100 Program.
- Other top startups in the group included Turing Space, Morpheus Labs, Good Bards and ArmasTec.
- As a Top 10 startup, SOMIN was set to present live at Echelon 2025 at Suntec Singapore, hold 1:1 investor meetings through Echelon Connect (ECCO) and receive coverage on e27's editorial channels.
- SOMIN combines competitor intelligence, content ideation and psychographic audience insights in one workspace for agencies, brand teams and marketing strategists.
What does the recognition mean for SOMIN?
This milestone affirms SOMIN’s position as a key player in the new era of AI-driven marketing strategy, joining the ranks of other top startups including Turing Space, Morpheus Labs, Good Bards and ArmasTec.
“This recognition reinforces the urgent need for smarter marketing decisions,” said Prof. Aleks Farseev, CEO of SOMIN. “Brands are overwhelmed with data and underwhelmed by insight. SOMIN exists to bridge that gap — giving marketers the clarity, context, and creativity they need to compete globally, while executing locally.”
What is the e27 TOP100 Program?
The TOP100 Program, organised by tech media company e27, serves as a launchpad for Asia’s growth-stage startups. It offers participants direct exposure to investors, visibility across the ecosystem and curated matchmaking opportunities. As a Top 10 startup, SOMIN was set to present live at Echelon 2025 at Suntec Singapore, demonstrating how its platform supports creative and media teams with real-time competitor insights, localised content ideas and integrated audience research powered by AI. The SOMIN team was also set to take part in 1:1 investor meetings through Echelon Connect (ECCO) and receive feature coverage via e27’s editorial channels.
What is SOMIN?
SOMIN is a next-generation AI platform built for media and creative agencies, brand teams and marketing strategists. Designed to power smarter, faster and more localised campaign planning, SOMIN combines competitor intelligence, content ideation and psychographic audience insights, all in one workspace.
From P&G to Grab and Ferrari, SOMIN equips teams with instant visibility into competitor ad strategies, performs heatmap-style analysis of social content and generates culturally relevant ideas for any market, all backed by real-time data. The platform integrates tools like GWI, OpenAI and Meta Ads, and is trusted by global brands to streamline the campaign planning cycle and deliver impact where it matters most.
With SOMIN, agencies and brands gain not just more data, but a competitive edge.
FAQ
When was SOMIN named an Echelon 2025 Top 10 Startup?
The recognition was announced in Singapore on 11 June 2025, after SOMIN went through a competitive evaluation in e27's TOP100 Program.
What is the e27 TOP100 Program?
It is a launchpad for Asia's growth-stage startups, organised by tech media company e27. Participants get direct exposure to investors, visibility across the ecosystem and curated matchmaking opportunities.
Which other startups were in the Echelon 2025 Top 10?
The top startups SOMIN joined included Turing Space, Morpheus Labs, Good Bards and ArmasTec.
What does SOMIN do?
SOMIN is an AI platform for media and creative agencies, brand teams and marketing strategists. It combines competitor intelligence, content ideation and psychographic audience insights in one workspace to make campaign planning faster and more localised.
