SOMIN Named Among Echelon 2025’s Top 10 Startups

SINGAPORE – 11 June 2025 – SOMIN, the AI-powered creative planning and competitive intelligence platform for marketing teams, has been named one of Echelon 2025’s Top 10 Startups, standing out as a leading innovator in Southeast Asia’s dynamic tech ecosystem. After a competitive evaluation through e27’s prestigious TOP100 Program, SOMIN earned its spot among the region’s most promising ventures — a recognition of its impact on marketing transformation through AI.

This milestone affirms SOMIN’s position as a key player in the new era of AI-driven marketing strategy, joining the ranks of other top startups including Turing Space, Morpheus Labs, Good Bards, and ArmasTec.

“This recognition reinforces the urgent need for smarter marketing decisions,” said Prof. Aleks Farseev, CEO of SOMIN. “Brands are overwhelmed with data and underwhelmed by insight. SOMIN exists to bridge that gap — giving marketers the clarity, context, and creativity they need to compete globally, while executing locally.”

The TOP100 Program, organized by tech media leader e27, serves as a launchpad for Asia’s growth-stage startups. It offers participants direct exposure to investors, visibility across the ecosystem, and curated matchmaking opportunities. As a Top 10 startup, SOMIN will present live at Echelon 2025 at Suntec Singapore, demoing how its platform empowers creative and media teams with real-time competitor insights, localized content ideas, and integrated audience research powered by AI. The SOMIN team will also engage in 1:1 investor meetings through Echelon Connect (ECCO) and receive feature coverage via e27’s editorial channels.

About SOMIN

SOMIN is a next-generation AI platform built for media and creative agencies, brand teams, and marketing strategists. Designed to power smarter, faster, and more localized campaign planning, SOMIN combines competitor intelligence, content ideation, and psychographic audience insights — all in one workspace.

From P&G to Grab and Ferrari, SOMIN equips teams with instant visibility into competitor ad strategies, performs heatmap-style analysis of social content, and generates culturally relevant ideas for any market — all backed by real-time data. The platform integrates tools like GWI, OpenAI, and Meta Ads, and is trusted by global brands to streamline the campaign planning cycle and deliver impact where it matters most.

With SOMIN, agencies and brands gain not just more data — but a competitive edge.