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Your next customer may be software with no habits

For years, a quiet share of marketing growth has not come from marketing at all. It has come from...

Murtaza Hyder Magsi

When a Buyer Says Your Price Is Too High, Check Your Story First

A price objection is often a positioning problem in disguise. Learn why unclear brands lose deals...

Prof. Aleks Farseev

A Faster Agent Is Not the Same Thing as a Smarter One

Imagine a regional media buyer in Jakarta briefing an AI agent to personalise creative for a new ...

Murtaza Hyder Magsi

The Marketing Mix Modelling Barrier Did Not Disappear. It Relocated

Open source tools have made building a marketing mix model easy, but knowing when one is wrong st...

Prof. Aleks Farseev

Southeast Asia's AI Marketing Blind Spot: Why Discovery Has Changed but Buying Decisions Haven't

The gap nobody is budgeting forEvery AI creative pitch landing in a Southeast Asian marketing inb...

Murtaza Hyder Magsi

Beyond the Click: Thriving in the Era of Agentic Commerce

For years, marketing was a battle for the human eye. We obsessed over UI/UX, agonized over "omnic...

Prof. Aleks Farseev

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