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The Marketing Mix Modelling Barrier Did Not Disappear. It Relocated

Open source tools have made building a marketing mix model easy, but knowing when one is wrong st...

Prof. Aleks Farseev

Southeast Asia's AI Marketing Blind Spot: Why Discovery Has Changed but Buying Decisions Haven't

The gap nobody is budgeting forEvery AI creative pitch landing in a Southeast Asian marketing inb...

Murtaza Hyder Magsi

Beyond the Click: Thriving in the Era of Agentic Commerce

For years, marketing was a battle for the human eye. We obsessed over UI/UX, agonized over "omnic...

Prof. Aleks Farseev

The Agency AI Trap: Why Proprietary Platforms Are Billion Dollar Paperweights

While every agency pitch deck now features a sleek branded interface promising exclusive insights...

Prof. Aleks Farseev

The Rise of Autonomous Agents in Performance Marketing: Analyzing Meta’s US$2B Manus AI Investmen...

Explore how Meta’s US$2 billion Manus AI is redefining performance marketing through autonomous a...

Prof. Aleks Farseev

The Strategic Translator: How AI is Redefining the Marketing Scientist

The discipline of marketing science is currently experiencing a permanent structural shift. Tradi...

Prof. Aleks Farseev

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