Solution

The test campaign budget was split 50% / 50% between the Facebook/Instagram campaigns set by the client (Traditional) and the SoMin.ai Platform. Both campaigns were scheduled to deliver over 2 weeks. The Return of Advertisement Spent (ROAS) was measured through Facebook Ads Manager integrated with client's E-commerce Store.

Results

On Facebook, SoMin.ai has achieved an 83% Increase in Return of Advertisement Spend (ROAS), showing that it can find audiences that are more likely to buy from the Brand's E-Commerce store. Additionally, the AI Campaigns have demonstrated the ability to deliver at a 35% lower Cost Per Click (CPC)